Mission, Vision, and Values: What are they, and why do they matter?

by Michelann Quimby
As an entrepreneur, I find it almost impossible to avoid writing a mission statement. I need it for my business plan. I need it for my investors. My mentors and advisors tell me I need it. But what is a mission statement, really? Why do we need it? How can it help our [...]

Actions Speak Louder than Words: Understanding the Power of Symbolic Action

By Michelann Quimby
How companies communicate with their employees, explicitly and implicitly, is crucial to employee engagement. While employee engagement is considered a “soft” consideration in many workplaces, in a customer-service industry it is directly tied to financial considerations. So how do companies communicate with employees, when is it effective, and why or why not?
Symbolic Action [...]