Actions Speak Louder than Words: Understanding the Power of Symbolic Action

By Michelann Quimby
How companies communicate with their employees, explicitly and implicitly, is crucial to employee engagement. While employee engagement is considered a “soft” consideration in many workplaces, in a customer-service industry it is directly tied to financial considerations. So how do companies communicate with employees, when is it effective, and why or why not?
Symbolic Action [...]